Crisis Advertising

I fully understand that when a financial crisis looms, businesses stop spending in many areas of the business but what I cannot understand is why marketing and advertising budgets are even considered to be part of the major cut backs in a business.

Think about it, when you are entering a crisis what you don't want to do is add the problem of less sales leads to the situation do you? I watched and spoke to many businesses during the financial crisis of 2009, and naturally worked with a lot of marketing/advertising departments and was simply amazed by the number of them that had suffered from cut backs in their departments. I can understand that if you are spending millions of advertising then some cut backs have to be considered, but major cut backs basically take you out of the game and worsen the situation and that is a fact.

In fact, crisis advertising should probably be the most cost effective chance to get more for your advertising dollar when you really think smart. The businesses normally selling you the advertising space are probably in more of a panic than you are so will slash their rates to keep you on board and you should take full advantage of this and get signed up for a longer period with these guaranteed rates on a price freeze.

I would love to hear your comments on this, especially those who work in marketing/advertising.

http://www.advertiserbay.co.uk